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For founders, entrepreneurial families, and boards facing their next important decision

Patrimonia+ is the advisory platform for decisions on continuity, capital, and governance. Braintrust is the association of senior professionals that supports this ecosystem with experience, mentoring, and standards of practice.
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Expert Association
Governance and Capital
Vision Across Generations
The Ecosystem

One ecosystem.
Two complementary roles.

Patrimonia+

Advisory for Critical Decisions

Patrimonia+ supports founders, entrepreneurial families, boards, and investors in structuring decisions on succession, capital, governance, restructuring, and continuity. It operates commercial mandates and holds the contractual relationship with the client.

The Braintrust Association

Association, Community, and Experience Transfer

Braintrust brings together senior professionals, entrepreneurs, board members, mentors, and experts who help build a culture of governance, accountability, and leadership across generations.

When a Patrimonia+ mandate calls for multidisciplinary expertise, the experience within the Braintrust ecosystem can be brought in under a clear, confidential, and professional framework.

Advisory

Mandates tailored to the situation

Patrimonia+ works through mandates tailored to the situation. Depending on the problem, we put together a working team with a lead advisor, the relevant specialists and, where appropriate, members of the Braintrust ecosystem.
01

Corporate Governance

Serving on boards of directors and creating governance structures and methods.

02

Succession Planning

Leadership mentoring for the next entrepreneurial generation, and organizational transitions with a long-term view.

03

Mergers and Acquisitions

Organizing M&A transactions, sell-side or buy-side, through negotiation and closing.

04

Wealth Management

Wealth management services: organizing the assets, rules, and responsibilities that form the estate.

05

Structured Financing

Advisory on financing and debt structure for complex projects.

06

Compliance and Risk

Ethics, risk management, and due diligence at the highest level.

Why Patrimonia+

The difference that matters

Collective expertise

Not one consultant but an entire braintrust: 11 senior experts with complementary perspectives, mobilized for every mandate.

Integrated approach

Full involvement at every stage: strategy, valuation, negotiation, due diligence, structuring, and implementation.

diamond

Discretion and trust

We work with families and boards on sensitive matters. Confidentiality and integrity are the foundation of the relationship.

Vision across generations

We don't just optimize today's transaction. We build structures that last and values that endure.

Experts in the Braintrust
1
Average years of experience
1 +
Areas of expertise
1
Client dedication
1 %
The Association

Braintrust: the senior community for governance, mentoring, and business continuity

Braintrust brings together leaders, entrepreneurs, board members, mentors, and experts who believe executive experience should be passed on, structured, and put to work for the organizations and generations to come. It is not just a status network. It is a community of contribution.

Mentoring

For entrepreneurs, executives, next-gen leaders, and leaders in transition.

Community

Member gatherings, round tables, topic-based discussions, and exchanges of experience.

Education and best practices

Programs, guides, articles, and governance and leadership tools.

Advisory ecosystem

Contributing to Patrimonia+ projects or other compatible initiatives, under clear terms of confidentiality, independence, and avoidance of conflicts of interest.
Our Experts · Braintrust Members

Patrimonia+ and Braintrust are part of the same ecosystem of thinking and experience. Patrimonia+ operates advisory mandates for clients. Braintrust functions as an association and professional community. On certain projects, the expertise of Braintrust members may be brought into Patrimonia+ mandates, in keeping with confidentiality, independence, and conflict-of-interest rules.

Who We Serve

We work with the people whose decisions matter most

"A braintrust is a group of trusted experts who work together to raise the level of collective thinking."

Patrimonia+

  • Entrepreneurs and Founders
  • Family Businesses
  • Family Offices
  • Institutional Investors and Private Equity Funds
  • Board Members and Senior Executives
  • Private Companies, State-Owned Enterprises, and Listed Companies
Perspective

Vocea partenerilor noștri

„Patrimonia+ nu ne-a oferit doar consultanță — ne-a adus claritate într-un moment de tranziție decisiv pentru compania familiei noastre."
Fondator, afacere de familie
Sector industrial
„Un braintrust real: fiecare întâlnire aduce perspective pe care nu le-am fi găsit într-o firmă clasică de consultanță."
Membru CA
Companie listată
„Structura de guvernanță construită împreună ne-a permis să trecem cu încredere prin cea mai complexă tranzacție din istoria companiei."
CEO
Grup antreprenorial românesc
Contact

Let's talk

Last name *
First name *
Email *
Phone
Message
Email

office@patrimonia.ro

Address
Calea Dorobanți 187B
Sector 1, Bucharest, Romania
LinkedIn
http://linkedin.com/company/patrimoniaplus
DP
Dragoș Popa
Experienced Banker · Independent Non-Executive Director · Senior Coach
Dragoș Popa is an experienced banker and corporate leader with over 27 years of executive work in banking, serving multinational corporations, public institutions, state-owned enterprises, and large Romanian companies.
He is currently an Independent Non-Executive Director on the Board of Exim Banca Românească and a Founding Partner of QFin Advisory, a firm specializing in business development, corporate finance, and executive coaching.
Dragoș has a proven track record of building high-performing teams, driving strategic growth, and closing landmark transactions, including the largest private corporate bond issue in Romania and major mergers and acquisitions in the energy sector.
His experience includes leadership positions at Citibank Romania and roles at Citibank France, where he managed global client relationships and coordinated banking operations across 56 countries. He is certified as a Senior Practitioner and accredited in Team Coaching by EMCC Global, and speaks fluent Romanian, English, and French.
CȘ
Cătălin Ștefănescu
Financial Economist · Academic Leader · Strategic Advisor
Cătălin Ștefănescu is a financial economist, academic leader, and strategic advisor with over 20 years of experience in finance, real estate, and emerging technologies.
He is currently Academic Director and Clinical Professor at the NYU Schack Institute of Real Estate, where he oversees curriculum development, the teaching faculty, and program innovation, while strengthening industry partnerships and the alumni network.
His career combines top-tier university education in finance and real estate, financial consulting, blockchain strategy, and fintech entrepreneurship. As co-founder and CFO of Bleexy LLC, a blockchain-based startup, he led product development and fundraising through NSF grants.
He has taught at leading US universities including NYU, the University of Tennessee, UNC, Indiana University, the University of Maryland, and American University.
AR
Alexandru Rusu
Governance · Financing and Capital Structuring · Organizational Transformation
Alexandru Rusu is an executive and strategic advisor with over 25 years of experience in organizational leadership, across sectors such as real estate, agriculture, telecom, retail, and digital platforms. He has served as CEO and board member, COO, and CFO, leading complex transformation, growth, and restructuring processes.
Over the course of his career, he has led multi-jurisdictional investment projects, mergers and acquisitions, financing and refinancing structures, and group reorganizations, building integrated mechanisms that connect strategy, capital, and governance.
His approach is asymmetric and entrepreneurial, built on “what if” questions and on the ability to connect different perspectives into pragmatic, innovative solutions. Alexandru promotes clarity, alignment, and strategic accountability, and encourages a culture of collaboration and trust.
As a coach, he helps leaders and organizations develop judgment, resilience, and congruence between values, purpose, and action.
DR
Dan Rusu
Corporate Intelligence · Risk Management · Due Diligence
Dan is a leading expert in corporate intelligence, with over 20 years of experience in due diligence, risk management, and strategic support for local and international companies, investment funds, and financial institutions.
He has led complex projects in sectors such as energy, retail, banking and finance, pharma, and oil & gas, helping strengthen business decisions and protect his clients’ reputations.
He joined the Corporate Intelligence Agency team after a career in law enforcement and several years of international cooperation work, during which he handled cross-border cases. He is valued for his analytical rigor and for helping build a culture of integrity and prevention in the business community.
Within Patrimonia+, he brings a unique strategic perspective on risk, reputation, and compliance analysis, supporting governance and decision-making with insights based on verified information.
GR
Gabriel Radu
Associate Professor (PhD) · Audit · Accounting · ASE Bucharest
Gabriel Radu is an associate professor (PhD) at the Bucharest University of Economic Studies (ASE) and a recognized authority on audit and accounting in Romania.
With over 25 years of professional experience and more than two decades in higher education, he has played a major part in training new generations of finance professionals.
He has held leadership positions at major institutions including BRD Asigurări de Viață, CN ROMARM, PIROCHIM, and IOR SA, and served as President of the Romanian Chamber of Financial Auditors.
As founder of DA.AI Audit & Accounting and an active member of international regulatory bodies, Gabriel combines academic rigor with hands-on expertise to support excellence and integrity in the advisory services Patrimonia+ provides.
CO
Cornel Oprișan
Senior Advisor – Retail Strategy and Customer Experience
Cornel Oprișan is a senior retail strategist and organizational transformation consultant with over 30 years of experience in emerging and developed markets. With deep expertise in customer experience, commercial growth, and organizational development, he has led landmark initiatives in retail market entry and multichannel expansion.
He played a central role in launching and expanding IKEA’s operations in Romania and Southeast Europe, including the store openings in Zagreb and Belgrade, the growth of IKEA’s e-commerce presence, and the supervision of global commercial audits across Europe, the US, and China.
As Managing Director of IKEA Romania, he ran a €100 million business with 500 employees. Today he advises retailers through his own programs for commercial growth and customer experience transformation.
ȘF
Ștefan-Alexandru Frangulea
Guvernanță Financiară · Strategie de Capital · Piețe de Finanțare
Ștefan-Alexandru Frangulea is a finance executive with over 20 years of experience in banking and finance, energy, and technology. His career combines financial leadership, raising and allocating capital, governance, and business development.
He has held CFO and treasury leadership roles at listed companies and groups with international operations, overseeing financial strategy, liquidity management, and investment financing. His experience includes cross-border financing, structured trade finance, sovereign-risk operations, and Eurobond issues, as well as mergers, acquisitions, and company integrations.
He has held board mandates at companies in energy, utilities, and infrastructure, complementing his executive experience with the perspective of board responsibility. His work in banks and international financial institutions gives him an in-depth understanding of the relationship between companies, lenders, and investors.
He is a graduate of the Bucharest University of Economic Studies (ASE), where he specialized in Finance, Banking, Insurance, and Stock Exchanges. He holds an Executive MBA from WU Vienna and IEDC Bled School of Management, as well as a Master of Arts in Board Practice and Directorship from Henley Business School. He is President and co-founder of the Romanian Treasurers’ Association (ATR), affiliated with EACT and IGTA.
Within Patrimonia, he contributes his experience in financial governance, capital strategy, and access to funding markets. He brings to the conversation both the perspective of the executive who manages an organization’s finances and that of the board member who weighs the long-term implications of decisions. He aims to share this experience and contribute to the shared reflection on financing, growth, and responsibility in business.
MP
Mădălin Popescu
Expert în investiții · Arhitect financiar · Consilier de încredere
Mădălin Popescu este un profesionist cu vastă experiență în domeniul investițiilor, având peste 25 de ani de activitate în finanțe corporative, private equity, piețe de capital și banking strategic.
A fost Senior Investment Manager la ROCA Investments și Director al Departamentului de Finanțare Corporativă într-un grup diversificat din domeniul energiei și industriei, unde a coordonat atrageri de capital, tranzacții M&A și strategii financiare complexe.

În cadrul Patrimonia+, contribuie cu o perspectivă solidă de investitor și cu expertiză în tranzacții financiare — de la structurarea de emisiuni de obligațiuni și majorări de capital, până la identificarea de oportunități exclusive. Abilitatea sa de a facilita colaborarea între investitori, bănci, antreprenori și acționari îl face un actor-cheie în atragerea capitalului necesar pentru dezvoltare sustenabilă.

VI
Valentin Ilie
Asset Structuring · Strategic Development · Real Estate Management
With over 28 years in real estate, Valentin is one of the professionals who played a decisive part in developing and modernizing the Romanian market. He led Coldwell Banker Romania, which became the market leader in real estate.
Throughout his career, he has led complex real estate projects in four major regions of the country, working hands-on in asset management, large mixed-use developments, urban regeneration projects, hospitality, PRS, and PaaS. He has led teams across 38 counties and managed thousands of NPL assets and more than 2,000 properties.
Throughout his career, he has led complex real estate projects in four major regions of the country, working hands-on in asset management, large mixed-use developments, urban regeneration projects, hospitality, PRS, and PaaS. He has led teams across 38 counties and managed thousands of NPL assets and more than 2,000 properties.

AI

Anca Ionescu
Entrepreneur · EU Funds and State Aid · Project Management
Anca Ionescu is an entrepreneur and consultant with experience in accessing EU funds and state aid schemes, as well as in managing and implementing projects financed through these instruments. Her work combines an entrepreneurial perspective with hands-on experience in investment financing and business development.
Over the course of her career, she has led projects and initiatives focused on organizational development, securing financing, and implementing investments, with a pragmatic, results- driven approach.
She graduated from the Faculty of Law and later from the Romanian Diplomatic Academy, a background that gives her an interdisciplinary perspective on the business environment, international institutional relations, and intercultural negotiation processes.
Within Braintrust, she contributes a practitioner's perspective on EU funds and state aid, bringing into the conversation the funding opportunities, the implementation requirements, and how these can support a business's development plans.

AI

Anca Ionescu
Antreprenor · Fonduri europene și ajutoare de stat · Management de proiect
Anca Ionescu este antreprenor și consultant cu experiență în accesarea fondurilor europene și a schemelor de ajutor de stat, precum și în managementul și implementarea proiectelor finanțate prin aceste instrumente. Activitatea sa îmbină perspectiva antreprenorială cu experiența practică în finanțarea investițiilor și dezvoltarea afacerilor.
De-a lungul parcursului profesional, a coordonat proiecte și inițiative orientate spre dezvoltarea organizațiilor, atragerea finanțărilor și implementarea investițiilor, cu o abordare pragmatică și orientată spre rezultate.
A absolvit Facultatea de Drept și, ulterior, Academia Diplomatică Română, formare care îi oferă o perspectivă interdisciplinară asupra mediului de afaceri, a relațiilor instituționale internaționale și a proceselor de negociere interculturală.
În cadrul Braintrust, contribuie cu perspectiva unui practician în domeniul fondurilor europene și al ajutoarelor de stat, aducând în dialog oportunitățile de finanțare, cerințele implementării și modul în care acestea pot susține planurile de dezvoltare ale unei afaceri.
OP
Otilia Peţu
Structurare Fiscală · Strategie de Guvernanță · Consultanță în Transformare
Otilia este fondatoarea NOA, având peste 17 ani de experiență în domeniul fiscalității naționale și internaționale, consultanței de afaceri în restructurare, fuziuni și achiziții și servicii de audit.
Cariera Otiliei include roluri diverse, precum cel de expert local pentru Banca Mondială. Este membră a Camerei Consultanților Fiscali și a Camerei Auditorilor Financiari din România, deținând o Diplomă Avansată în Fiscalitate Internațională emisă de Chartered Institute of Taxation (Marea Britanie).
De asemenea, deține o Diplomă Postuniversitară în Board Practice and Directorship la Henley Business School — University of Reading, un master în dreptul afacerilor și este licențiată atât la Facultatea de Drept din București, cât și la Academia de Studii Economice.
În cadrul Patrimonia+, contribuie la consolidarea expertizei în structurare fiscală, guvernanță și transformare strategică, sprijinind antreprenorii să alinieze viziunea de dezvoltare cu disciplina financiară pe termen lung.